Archive for the ‘Business’ Category

A guide to laying out your blog posts and webpages

Tuesday, January 26th, 2010

The way you lay out your content is more important than you’d think. It allows you to highlight the important parts of your post, order it, and makes it much more attractive to the eye. A series of long paragraphs with no headings, lists with no bullet points, and so on are not only intimidating but downright off putting to visitors and potential customers. These are some simple tips to tidy up your content.

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The benefits of generosity for small/online businesses

Thursday, January 21st, 2010

Tokens of goodwill have always been among the building blocks of relationships, they have preceded diplomatic relations between world powers, built trust between strangers, saved many a man from the couch after a miscalculation regarding how the wife would take certain jokes about her weight.

The free gift with purchase has been a long standing tradition of the infomercial and product launch world. Free samples are employed regularly by companies the world over.

So how do we harness this when we’re on a budget? That’s the big thing, money is tight for everyone. What a lot of us forget is that what we have to give needn’t cost us money.

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6 ways to relax and recharge at work

Saturday, January 16th, 2010

In todays (dare I say it) fast paced world, too many people work too many hours, skip lunch, skip dinner, skip breakfast and probably skip sleep in between. Work follows you home like a large angry dog that holds the keys to your livelihood, and somehow we become quivering, electrified balls of stress.

Yeah, that sucks.

There’s lots of great information out there about the reasons for lowering your stress levels, from a personal and a business perspective – you need fewer sick days, you’re more productive, easier to work with, deal with customers and other associates better, your homelife and your health improves and your significant other doesn’t recoil in horror when a pale zombie crawls into bed at 2am, and spends the night screaming that the Jipson account was done two weeks ago, damnit.

The most effective way to lower your stress levels would be an already lifestyle change, eat right, exercise, work a little less, segment your time and leave work outside of certain places, however that’s something that you’ll have to decide to do as and when you’re ready/having enough heart attacks.

So, in the meantime, here are a few ideas to help lower your stress levels during your work day.

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6 ways to improve your marketing materials

Monday, November 16th, 2009

Take a look at this article and more like it on my business site – www.genkiisolutions.com

Spelling and grammar

Spelling and grammatical errors in marketing materials are a lot more common than you’d think, and they can be costly. Not only do they look extremely unprofessional (especially on printed materials),  if they’re in print, it means the entire run is ruined. Printing another letter is one thing, printing another 1000 business cards is another. (more…)

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