The way you lay out your content is more important than you’d think. It allows you to highlight the important parts of your post, order it, and makes it much more attractive to the eye. A series of long paragraphs with no headings, lists with no bullet points, and so on are not only intimidating but downright off putting to visitors and potential customers. These are some simple tips to tidy up your content.
Archive for the ‘Marketing’ Category
A guide to laying out your blog posts and webpages
Tuesday, January 26th, 2010
The benefits of generosity for small/online businesses
Thursday, January 21st, 2010Tokens of goodwill have always been among the building blocks of relationships, they have preceded diplomatic relations between world powers, built trust between strangers, saved many a man from the couch after a miscalculation regarding how the wife would take certain jokes about her weight.
The free gift with purchase has been a long standing tradition of the infomercial and product launch world. Free samples are employed regularly by companies the world over.
So how do we harness this when we’re on a budget? That’s the big thing, money is tight for everyone. What a lot of us forget is that what we have to give needn’t cost us money.
6 ways to improve your marketing materials
Monday, November 16th, 2009Take a look at this article and more like it on my business site – www.genkiisolutions.com
Spelling and grammar
Spelling and grammatical errors in marketing materials are a lot more common than you’d think, and they can be costly. Not only do they look extremely unprofessional (especially on printed materials), if they’re in print, it means the entire run is ruined. Printing another letter is one thing, printing another 1000 business cards is another. (more…)