Tokens of goodwill have always been among the building blocks of relationships, they have preceded diplomatic relations between world powers, built trust between strangers, saved many a man from the couch after a miscalculation regarding how the wife would take certain jokes about her weight.
The free gift with purchase has been a long standing tradition of the infomercial and product launch world. Free samples are employed regularly by companies the world over.
So how do we harness this when we’re on a budget? That’s the big thing, money is tight for everyone. What a lot of us forget is that what we have to give needn’t cost us money.
